An appraisal of rhetorical strategies in Igbo public addresses in Onitsha
- Project Research
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- NGN 5000
Background of the Study
Igbo public addresses in Onitsha serve as critical platforms for political, social, and cultural communication, employing a range of rhetorical strategies to engage diverse audiences. These addresses are characterized by a fusion of traditional oratory techniques and contemporary persuasive methods. Speakers often utilize repetition, parallelism, and culturally significant proverbs to reinforce their messages and establish credibility (Okafor, 2023). The rhetoric in these public addresses is designed to resonate with the community’s historical experiences and shared values, thereby fostering a sense of unity and purpose. In modern contexts, these strategies are adapted to suit the fast-paced, media-rich environment, ensuring that the messages are both impactful and accessible. Studies have shown that effective rhetorical strategies in public speaking can significantly influence public opinion and mobilize support for various initiatives (Nwachukwu, 2024). This study appraises the rhetorical strategies employed in Igbo public addresses, analyzing the interplay between language, culture, and persuasion in Onitsha. The research further explores how these strategies contribute to effective communication and political engagement (Okafor, 2023).
Statement of the Problem
Despite the recognized importance of rhetorical strategies in Igbo public addresses, there is limited focused research on the specific techniques employed in Onitsha. Existing literature often generalizes political rhetoric without addressing the unique cultural and linguistic factors that shape local public addresses (Nwachukwu, 2024). This gap hinders the development of effective communication frameworks that can enhance public engagement and influence policy. The study seeks to address these issues by critically analyzing the rhetorical strategies in Igbo public addresses and evaluating their effectiveness in persuading and mobilizing audiences.
Objectives of the Study
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To identify predominant rhetorical strategies in Igbo public addresses.
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To analyze the cultural and linguistic factors influencing these strategies.
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To evaluate the impact of these strategies on audience engagement.
Research Questions
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What rhetorical techniques are most commonly used in Igbo public addresses in Onitsha?
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How do cultural factors influence these strategies?
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What is the effect of these strategies on public persuasion?
Significance of the Study
This study is significant as it explores the nuanced rhetorical strategies in Igbo public addresses, providing valuable insights for political communicators, scholars, and policymakers. The findings will inform more effective public speaking practices and enhance our understanding of how language and culture interact in persuasive discourse (Okafor, 2023; Nwachukwu, 2024).
Scope and Limitations of the Study
This study is limited to the appraisal of rhetorical strategies in Igbo public addresses in Onitsha and does not extend to other forms of political communication or other regions.
Definitions of Terms
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Rhetorical Strategies: Techniques used to persuade or influence an audience.
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Public Addresses: Formal speeches delivered in public settings.
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Igbo Public Oratory: The tradition of public speaking in the Igbo language.
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